Due to the weather most evryone will be hunkered down again today. Watching some of the Holiday Commercials one specifically caught my eye. It is the new ones from Kohl's. I must be upfront and say that I do a lot of shopping at Kohl's.
The ads are based on the most festive times around the family in what would appear to be a several million dollar home with long stairways, large cavernous highly decorated rooms. The commercials are quite artistic and in your mind want you to think of the Holidays as a Glamorous Time of the year. This is really playing on my mind. The question is who is the target market for Kohl's advertising?
In reviewing their supplement in today's paper it would lead you to believe there are two different Kohl's.
The Print Kohl's is for the Price oriented shopper and the TV is for the shopper that takes months and monthsof preparation for the Holiday. Thinking that 99.5% of the shoppers at Kohl's fall in the print group, it seemed odd that the money was spent on the Big TV production ad.
Maybe It is just age or the hustle and bustle of our daily lives that make this view of the Holiday a little off kilter. Maybe I should switch off the TV and turn on the radio for all the Christmas music, Especially Leon Redbone's rendition of Frosty the Snowman with Dr. John. A true Christmas Classic.
Have a great day, It is hoped you will not develop a case of Cabin Fever. If you must go out be safe.
Sunday, December 9, 2007
Christmas TV Commercials
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1 comments:
What also amazes me is how all the Christmas commercials seem to be targeting oneself. Who's going to buy most of the stuff they are advertising for someone else? Going to spend $$ on your sister, or brother? Flat panel TV or expensive laptop for Grandma? Seems they are targeting people to buy for themselves, not others.
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